underlist press kit · UNDRLST-PK rev 02
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Live version: https://undrlst.com/press-kit

logos/    Mark (lime, ink, paper), wordmark and lockup (for dark and light
          grounds, outlined SVG), avatar and app icon. SVG + PNG.
banners/  X header, LinkedIn cover, Discord / Telegram banner. Dark and light, 1x and @2x.
social/   Avatars, Open Graph, square and portrait posts, story, a card per page. 1x and @2x.
motion/   Loops, H.264 MP4 + PNG poster, dark and light; a GIF of the mark.
illustrations/ 1-bit dithered pixel art, transparent PNG 400x400.
          Illustrations dithered from 3dicons by Vijay Verma (3dicons.co), CC0.

Fonts are not included: Clash Grotesk and Satoshi (ITF Free Font License)
may not be redistributed, get them from https://www.fontshare.com.
JetBrains Mono: SIL OFL, https://github.com/JetBrains/JetBrainsMono

WORDS
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Tagline: Every model, under list.
One-liner: underlist sells AI credits under list price: one API key for every top model, and a smaller bill.

Short:
underlist is one API key for every top AI model. You pay with credits bought under list price, and prompts are never stored.

Medium:
underlist is one API key for every top AI model, from Claude and GPT to Gemini and the rest of the OpenRouter catalogue. Credits are bought under list price and spent token by token. No subscription, no seat, and prompts are never stored.

Long:
underlist is one API key for every top AI model. It speaks the OpenAI and OpenRouter formats, so switching takes two lines: the base URL and the key. You pay with credits, and one credit is one dollar of usage.

Credits cost less than list price. They come from a public book of offers listed at set discounts, and every order fills from the cheapest one first. Whatever the book can't fill is sold at list price, never above.

The gateway is a strict relay. The model you name is the model that runs, responses keep the provider's own ids, and prompts and responses are never stored, only what billing needs. Credits are prepaid product access: they are not an investment and cannot be redeemed for cash.

Today the gateway, API keys and card checkout are live.

Name:
- underlist: The name, in all copy. Always lowercase, also at the start of a sentence and in titles.
- undrlst.com: The domain, for links only. Never as the name.
- 1 credit = $1: How credits are written: one credit is one dollar of usage at list price.
- Never: Underlist, UNDERLIST, UnderList, Under List, undrlst

FACTS
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What: One API key for every top AI model, paid with credits (1 credit = $1 of usage at the model's list price)
API: OpenAI- and OpenRouter-compatible, at https://api.undrlst.com/v1 (Switching takes the base URL and the key)
Models: Every model on OpenRouter with a zero-data-retention endpoint (The model you name is the model that runs, no fallback)
Pricing: Credits bought under list price from a public book of listings (An order takes the cheapest listing first and never pays above list)
Card: $5 to $2,000 per payment, 5% platform fee (Card, Apple Pay, Google Pay and crypto through the card checkout)
Privacy: Prompts and responses are never stored (Billing keeps model, tokens, cost and latency)
Onchain: USDG payments on Robinhood Chain (Not live yet) [soon]
Status: Live: gateway, API keys, card checkout (Not live yet: onchain payments)
Credits: Prepaid product access (Not an investment, not redeemable for cash)

COLOUR
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Signal: Robinhood lime is the only accent. On dark it fills and colours text; on light it is only ever a fill, with black text on it.
  Lime       #CCFF00  oklch(93.1% 0.229 123.1)   --signal
  On lime    #0A0A0A  oklch(14.5% 0.000 0)       --on-signal
  Lime soft  #1F2606  oklch(25.4% 0.052 120.7)   --signal-soft

Dark, the site: Black canvas, paper text, hairline rules between cells. No shadow, no glow, no gradient.
  Canvas     #0A0A0A  oklch(14.5% 0.000 0)       --canvas
  Surface    #111111  oklch(17.8% 0.000 0)       --surface
  Paper      #F2F2EC  oklch(95.9% 0.008 106.5)   --ink
  Soft       #A6A6A0  oklch(72.3% 0.009 106.6)   --ink-soft
  Faint      #6C6C68  oklch(53.0% 0.006 106.6)   --ink-faint
  Rule       #2A2A2A  oklch(28.5% 0.000 0)       --hairline

Light, exports: Every image of the kit also exists on paper. Lime stays a fill: the accent line is black on a lime block.
  Paper      #F2F2EC  oklch(95.9% 0.008 106.5)   light bg
  Black      #0A0A0A  oklch(14.5% 0.000 0)       light ink
  Rule       #D4D4CC  oklch(86.8% 0.011 106.6)   light rule

TYPE
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Clash Grotesk: Display and the wordmark. 600 · uppercase · leading 0.86 · −0.02em. ITF Free Font License (Fontshare). Not redistributed: get it from fontshare.com.
Satoshi: Text and interface. 400 · 500 · 700. ITF Free Font License (Fontshare). Not redistributed: get it from fontshare.com.
JetBrains Mono: Numbers, code, labels. 400 · 500 · labels uppercase 11–13px, +0.1em. SIL Open Font License 1.1.

USAGE
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+ Write underlist in lowercase, also at the start of a sentence
+ Lay things out on the grid: cells divided by hairline rules, square corners
+ Keep lime the only accent: the mark, one headline line, a fill
+ Use the lime mark on dark surfaces and the ink mark on light ones
+ Keep half the mark's height clear on every side
+ Label anything that isn't live data: demo, sample, example
x Use a serif or an italic, or round any corner
x Add a second accent colour, a glow, a shadow or a gradient
x Set lime text on a light background: lime is only a fill there
x Recolour, outline, stretch or rotate the mark, or move its rule and bar
x Mention or picture a token: underlist sells AI credits, 1 credit = $1 of usage
x Show invented volumes, buyers, savings or latencies

Contact: undrlst.com
